At Cultural Current Consulting (CCC), we help leaders and organizations navigate and transform their cultural currents to create workplaces where values and actions align. Founded by Quincy Ruffin, CCC is built on Cultural Current Theory, which recognizes that every organization has both a Visible Current—its policies, branding, and stated values—and an Undercurrent—the often-unspoken power structures, behaviors, and systemic barriers that shape reality.

We equip leaders with cultural literacy, the ability to recognize and influence these currents to foster trust, accountability, and meaningful change. Through consulting, training, and leadership development, CCC provides the tools to steer culture with intention rather than being swept away by unseen forces.

At CCC, we believe you can’t drift your way to impact—it takes active leadership, strategic insight, and a commitment to reshaping the current. Let us help you navigate the flow and build an organization where culture works for you, not against you.

Explore Cultural Current Theory and discover how applying it can transform your company’s organizational culture.